MSMA Online and Certificate Program
MS Marketing Analytics Online+ Degree Program
The MS Marketing Analytics Online+ program enables students to get their Master’s degree via ourÌýonline+ modalityÌýwhich involvesÌýthe delivery of short, compelling videos students can watch and re-watch whenever they want, accompanied by remote-synchronous lab sessions designed to complement the video content. This synchronous participation with an instructor and other remote students allows for direct engagement while problem-solving and learning new skills. These sessions will deliver via Zoom after 5pm – specific details will vary by class and will be posted by faculty in advance of the course. Remote sessions will not be scheduled on Friday evenings.
Designed for working professionals, the Online+ option allows students to enroll part-time and complete the program over a longer period of time.Students planning to complete the degree in one academic year cannot work full-time. The expectation is that students are working while managing a full-time workload, thus progressing through the MS degree on a part-time basis. The program follows the same curriculum provided on campus. Degree-seeking students start the program in July, and must complete the program in two years. Many courses are only offered in specific semesters.
Please Note:Ìý
- The Online+ Program has the same application deadlines as the in-person program.
- The Leeds graduate analytics curriculum is designed to be responsive to the rapid evolution of artificial intelligence and machine learning in the context of analytics. Online students may see updates to courses or content during their time in the program, even within a typical two-year timeline to degree completion.
MS Marketing Analytics Online+ 2 Year Degree Plan | |
| Semester | Course Name |
| Summer Semester Year 1 | MSBC 5070 Programming Fundamentals for AnalyticsÌý *Students are also required to complete the Python Bootcamp (remote asynchronous delivery) |
| Fall Semester Year 1 | MSBC 5180 Machine Learning in Python MSBX 5405 Structured Data Modeling & Analysis |
| Spring Semester Year 1 | MSBC 5190 Modern Artificial Intelligence MSBX 5420 Unstructured and Distributed Data Modeling & Analysis |
| Summer Semester (Session A) Year 2 | MBAX 6418 Building Business Solutions with Generative AI and LLMs |
| Summer Semester (Session B) Year 2 | MSBX 5415 Data Analytics with AI |
| Fall SemesterÌý Year 2 | MSBX 5320 Digital Advertising MBAX 6330 Market Intelligence |
| Spring Semester Year 2 | MSBC 5490 Experiential Projects MSBX 5310 Customer Analytics |
Estimated Tuition & Fees
Tuition costs for students enrolled in the MS Marketng Analytics - Online+ program will vary depending on a student's residency status.Ìý
The following are estimates only, and are based on a 2-year completion timeline using the current per credit hour tuition rates.Ìý
| Ä¢¹½Ó°Òô Tuition & Fees Ìý | |
| Year 1 Tuition | $19,594 |
| Year 2 Tuition | $23,445 |
| Total Fees | Ìý Ìý Ìý$155 |
| Total Cost | $43,194 |
| Out of State Tuition & Fees | |
| Year 1 Tuition | $26,962 |
| Year 2 Tuition | $32,355 |
| Total Fees | Ìý Ìý Ìý$155 |
| Total Cost | $59,472 |
| International Tuition & Fees | |
| Year 1 Tuition | $26,962 |
| Year 2 Tuition | $32,355 |
| Total Fees | Ìý Ìý Ìý$238 |
| Total Cost | $59,555 |
These are estimates only, based on the tuition rate sheets in effect for the 2026-27 academic year. Actual program costs may vary. Year 2 tuition will be based on tuition rate sheets in effect for 2027-28 academic year.Ìý
Ìý
Online+ Certificate Programs for Marketing Analytics
If you are interested in returning to school after some time (or if you are not ready to commit to the full degree program), a specialized, non-degree online graduate certificate is a great way to get started and immediately access knowledge that can be applied to your everyday life. A certificate also allows you to quickly demonstrate proficiencies to employers while adding value to your resume.ÌýLeeds certificate students have the option to transition to the degree program, by applying for the degree prior to the end of your third class.
Our certificate program in Marketing Analytics followsÌýthe same Online+ delivery method as theÌýOnline+ degree program.Ìý